BRANDING LIFESTYLE
Project Brief
Featured on MAY 2017 on Behance
Vastello is a New Yorker vaping company in New York. Their challenge was to create a brand for their new vaping collection that would resonate with the urban millennials in New York.
Client:
Vastello’s Delux
Project Type:
Branding Strategy, Logo, Packaging Design
P R O B L E M S
• Appeal to young urban New Yorkers.
• An entire brand with a sense of unity.
• Elegant design for their limited edition product
S O L U T I O N
Our solution was to focus on the elements that would express the city’s personality, incorporating luxury, night, New York buildings, and an Art Deco direction. For the boxes, the tiny city windows were printed with golden foil, so it appears to glow, giving the feeling of a city that is alive.
Brand Colors
Almost Black
Golden Era
Typography
We focused on an Art Deco style font to accentuate the products nostalgia identity.
