Project Brief

To create a coherent branding image that will eventually expand into franchising venues.

The passion for coffee and entrepreneurial creativity have made Peter innovate in the production process and marketing of the crop. A year ago, after export about 30% of the coffee crop for Canada, the businessman, who did not want to sell the remaining production through cooperatives, innovated and created the Coffee Bike. The innovation worked and today, Grandpa Joel’s Coffee brand is in the process of becoming a franchise.


Client: Grandpa Joel’s Coffee
Services: Brand Strategy, Logo, Packaging, Stationary, Art Direction
Date: 23.01.17